{"title":"Business and Finance","description":"","products":[{"product_id":"the-psychology-of-money","title":"The Psychology of Money","description":"\u003cp data-mce-fragment=\"1\"\u003eTimeless lessons on wealth, greed, and happiness doing well with money isn?t necessarily about what you know. It?s about how you behave. And behavior is hard to teach, even to really smart people. How to manage money, invest it, and make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real world, people don?t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In the psychology of money, the author shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life?s most important matters.\u003c\/p\u003e","brand":"99Bookstore","offers":[{"title":"Default Title","offer_id":46790796214430,"sku":null,"price":149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7158\/0574\/files\/2637d927-4b12-4316-9b2d-7901caa2783d.jpg?v=1777920635"},{"product_id":"the-intelligent-investor","title":"The Intelligent Investor","description":"\u003cp\u003eDiscover the timeless wisdom that has shaped generations of successful investors. The Intelligent Investor is the definitive guide to value investing, offering proven strategies to build lasting wealth while minimizing risk. Benjamin Graham's masterpiece teaches you how to think like a professional investor, distinguish between market noise and genuine opportunities, and make rational decisions that protect your capital. Whether you're a beginner or experienced trader, this essential read provides the philosophical foundation and practical tools needed to achieve financial independence. Transform your approach to investing and join millions who've learned to invest intelligently.\u003c\/p\u003e","brand":"99bookstore","offers":[{"title":"Default Title","offer_id":46790797263006,"sku":null,"price":279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7158\/0574\/files\/1-ce9497a7-5634-4100-b36e-c460cdb60fc9.jpg?v=1777920664"},{"product_id":"the-diary-of-a-ceo-the-33-laws-of-business-and-life-per-piece","title":"The Diary of a CEO : The 33 Laws of Business and Life Per Piece","description":"\u003cp\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eRunaway No.1 Bestseller\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003e by STEVEN BARTLETT: entrepreneur, podcaster and Dragon's Den star\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis is not a book about business strategy. Strategy changes like the seasons.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eThis is a book about something much more permanent.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAt the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eThese are the fundamental laws that will ensure excellence.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThey are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people I've surveyed across every continent and age group, and of course, drawn from the conversations I've had on my chart-topping podcast with the world's most successful people.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eThese laws will work now or in 100 years from now. Are you ready to get started?\u003c\/span\u003e\u003c\/p\u003e","brand":"99Bookstore","offers":[{"title":"Default Title","offer_id":46790797394078,"sku":null,"price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7158\/0574\/files\/6c8d16a3-1e45-4f2c-a394-ddf5c5ff017a.jpg?v=1777920669"},{"product_id":"trading-in-the-zone-paperback","title":"Trading in the Zone (Paperback)","description":"\u003cspan data-mce-fragment=\"1\"\u003eEven the most astute, highly motivated, well-grounded traders can be crippled by counter-productive thinking that leads to poor decisions and trading errors. They suffer from an inability to stay objectively focused or lack the necessary confidence to execute their trades properly. Or they let mental contradictions and misconceptions about trading or the nature of the market rule their trades.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn this book the reader will learn that maximizing the trader's state of mind is the key to successful results. Douglas teaches traders to think in terms of probabilities and to adopt the core beliefs necessary to assuming the \"winner's mindset.\" Traders in the \"zone\" don't need to know ~ and don't care ~ what the market is going to do next. They know what they are going to do next. And that makes all the difference.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eFrom the Back Cover\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"Although I consider Mark a close friend, I still feel privileged to write a review for a book that has made such a substantial contribution to the development and success of traders all over the world. Trading in the Zone is not to be read and placed on the shelf with the rest of the \"trading\" books. You'll find like many traders that its place is on your desk as a companion. And it's not just about trading. Trading in the Zone will also help you approach your daily life in a more positive and insightful manner. I continually recommend to the traders that I mentor to read at least three pages of Trading in the Zone a day. I've found it has the effect of transforming a person's thinking in ways that allow them to trade without the kind of fears that can cause them to make trading errors or generally get in the way of their own success.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e","brand":"99Bookstore","offers":[{"title":"Default Title","offer_id":46790797852830,"sku":null,"price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7158\/0574\/files\/81ipRF8YLkL._SL1500.jpg?v=1777920682"},{"product_id":"the-compound-effect","title":"The Compound Effect","description":"\u003csection class=\"product-wrapper mt-lg-40 mt-3 mb-40 mb-lg-80\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sc-container product-details-section dkn-product-page-information ursa-product-details-sections w-100 h-100 d-flex flex-lg-row justify-content-between flex-column px-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"col-12 product-details-section col-lg-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-3 px-lg-0 mt-3\" data-mce-fragment=\"1\"\u003e\n\u003csection class=\"lower-section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-description\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Compund Effect\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"sc-container mb-80\" id=\"ratings-plugin-container\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"99Bookstore","offers":[{"title":"Default Title","offer_id":46790797918366,"sku":null,"price":149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7158\/0574\/files\/1-17704e52-732e-46ba-ad1d-4842a4671c91.jpg?v=1777920684"},{"product_id":"richest-man-in-babylon","title":"The Richest man in Babylon","description":"\u003cdiv class=\"name\" data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"text-24_32 text-lg-32_40 font-bold mb-3 mb-sm-2\" data-mce-fragment=\"1\"\u003eRichest man in babylon\u003c\/h1\u003e\n\u003c\/div\u003e","brand":"99bookstore","offers":[{"title":"Default Title","offer_id":46790797983902,"sku":null,"price":129.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7158\/0574\/files\/d27e179b-7f30-44c1-bd0a-d535ab149770.jpg?v=1777920686"},{"product_id":"100m-money-models-how-to-make-money","title":"$100M Money Models: How To Make Money","description":"\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"1963349156\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"7cdz7v-dus5ou-kkvzcz-9edvhy\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\u003cspan\u003eBestselling entrepreneur and business strategist Alex Hormozi returns with the next installment of his groundbreaking $100M Series, revealing the fundamental money-making models that fuel wealth creation across industries.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"globalStoreInfoBullets_feature_div\" class=\"celwidget\" data-feature-name=\"globalStoreInfoBullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"globalStoreInfoBullets\" data-csa-c-slot-id=\"globalStoreInfoBullets_feature_div\" data-csa-c-asin=\"1963349156\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"hasrpw-kpnec7-29c4jq-wlyf2\" data-cel-widget=\"globalStoreInfoBullets_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"buyingOptionNostosBadge_feature_div\" class=\"celwidget\" data-feature-name=\"buyingOptionNostosBadge\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"buyingOptionNostosBadge\" data-csa-c-slot-id=\"buyingOptionNostosBadge_feature_div\" data-csa-c-asin=\"1963349156\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"noegxv-lbruto-c31eal-wz6sde\" data-cel-widget=\"buyingOptionNostosBadge_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"tellAmazon_feature_div\" class=\"celwidget\" data-feature-name=\"tellAmazon\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"tellAmazon\" data-csa-c-slot-id=\"tellAmazon_feature_div\" data-csa-c-asin=\"1963349156\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"z07poa-mofj9p-2hqbw1-l3u3vw\" data-cel-widget=\"tellAmazon_feature_div\"\u003e\n\u003cdiv class=\"celwidget c-f\" data-csa-op-log-render=\"\" data-csa-c-content-id=\"DsUnknown\" data-csa-c-slot-id=\"DsUnknown-3\" data-csa-c-type=\"widget\" data-csa-c-painter=\"tell-amazon-desktop-cards\" data-csa-c-id=\"q92lv-854l7e-x4mgxc-g2h4tl\" data-cel-widget=\"tell-amazon-desktop_DetailPage_2\"\u003e\n\u003cdiv id=\"CardInstanceBzNKb8H9Gr7UvPgE3ADEcA\" data-card-metrics-id=\"tell-amazon-desktop_DetailPage_2\" data-acp-tracking=\"{}\" data-mix-claimed=\"true\"\u003e\n\u003cdiv data-asin=\"1963349156\" data-customer-id=\"\" data-marketplace=\"A21TJRUUN4KGV\" data-session-id=\"258-4292537-0619343\" data-logged-in=\"false\" class=\"_tell-amazon-desktop_style_tell_amazon_div__1YDZk\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"99Bookstore","offers":[{"title":"Default Title","offer_id":46790798114974,"sku":null,"price":189.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7158\/0574\/files\/618gRnijdOL._SL1293.jpg?v=1777920690"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7158\/0574\/collections\/ChatGPT_Image_Apr_26_2026_03_54_30_PM.png?v=1777199116","url":"https:\/\/novelia.in\/collections\/business-and-finance.oembed","provider":"Novelia","version":"1.0","type":"link"}